This was a re-brand for the company Zerply. Zerply is an online video and animation networking company based in San Fransisco. Much like Behance but for video and animation, it's function is to create a network for studios and producers to connect with videographers and animators. The purpose of this re-brand was to help the company better appeal to their audience. The company is still growing and they felt that their current brand wasn't appealing and relevant to their market. The goal of this re-brand is to feel modern, professional, innovative, and creative.